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He joined Bouygues Telecom in 2014. He held various positions there within the Marketing department. He notably piloted the launch of Bbox Miami before becoming Marketing Manager in charge of mobile services and fixed products.

In November 2015, he was appointed Marketing Director in charge of services, content and product design.

In 2017, he was appointed Managing Director of RCBT (Réseau Clubs Bouygues Telecom), the network of points of sale.

He became Director of Strategy in January 2019.