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The Marketing and Communication team at Bouygues Immobilier is tasked with strategizing and executing comprehensive marketing campaigns to promote the company’s housing projects, office buildings, and business parks. They manage both corporate and commercial communications, leveraging CRM/PRM and marketing automation to enhance customer engagement. Additionally, they oversee digital, internal, CSR, and event communications to strengthen the company’s brand presence and commitment to sustainable urban development across its locations in France and Europe.