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Keith Chu is the Group Chief Investment Officer at Boustead Singapore Limited, where a successful career spans over two decades, marked by multiple promotions within the Corporate Marketing and Investor Relations sectors. Transitioning from Corporate Marketing Executive to holding the highest C-suite position, Keith has played a pivotal role in corporate branding, communications, digital marketing, and stakeholder engagement. Keith's strategic initiatives have included investor relations and sustainability reporting, significantly enhancing Boustead's market positioning. Keith holds a Bachelor's degree in Business Administration with First-Class Honours from the National University of Singapore and completed the Advanced Management Program at Harvard Business School. Additionally, Keith served as a Full-Time National Serviceman in the Singapore Armed Forces and has held leadership roles in various management committees.