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Michael Swain serves as a Senior Lecturer and Programme Manager at Liverpool Business School, Liverpool John Moores University, since 1999, overseeing the Undergraduate BA (Hons) Business and Public Relations degree programme. In addition to this role, Michael is actively engaged as an External Examiner at Bournemouth University, Queen Margaret University, and Leeds Beckett University, specifically for various PR and marketing degrees. Michael's previous positions include Chief Examiner for the CIPR Professional Public Relations Diploma and consultancy roles in both academia and the advertising sector. Academic qualifications include an MA in Information Management and a PGCert in Learning and Teaching in Higher Education from Liverpool John Moores University, along with other degrees in History and Information Management from prestigious institutions.