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Matthew Usher is a seasoned marketing and communications professional with extensive experience at Bournemouth University since August 2008, where Matthew currently serves as the Head of Brand, Communications & Marketing. Responsibilities include overseeing key projects such as a new student recruitment campaign and digital communications transformation. Matthew has held multiple roles within the university, including Acting Senior Marketing Manager, where leadership and budget management across various marketing functions were provided, and Digital Communications Manager, focusing on corporate digital channels and content strategy development. Additionally, Matthew is a Group Fitness Instructor for Les Mills International, teaching GRIT and BODYATTACK classes across Bournemouth. Education includes a 2i BA(Hons) in Advertising & Marketing Communications from Bournemouth University. Previous experience includes creative roles at Brilliant Fish PR & Marketing Ltd. and a TV Buying Assistant position at Carat.