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They say you don't choose email marketing…it chooses you. Well, it chose her. She loves email and CRM because they're messy. There's always a problem to solve – hello Outlook rendering issues and dirty data! But the detail-oriented, logical side of her loves to tackle these challenges and she always look forward to taking on the next one. The other side of her simply enjoys being able to empathize and connect with people via email in a way no other channel can. she is passionate about great content, ideal timing, and well-designed customer journeys because that's when email can be most successful.