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Will Holger Hansen is a fitness coach at Bouldering Project, where coaching strength and conditioning classes for the climbing community is a key responsibility. As a freelance marketing strategist and content writer under Sweetness Marketing, Hansen provides marketing strategies and content for fitness, sports, and CPG brands while also serving as the founder of Sweetness, a brand focused on promoting mental health and a healthier relationship with food. Previous experience includes managing nutrition innovation with Sweet Potato Desserts, operating as a culture tour guide with WeVenture, and online fitness coaching with No Gym Like Home. Hansen's extensive background in personal training includes roles at Golden Home Fitness, Boston University Fitness & Recreation Center, and other institutions, highlighting a commitment to fitness, marketing, and community engagement. Educational qualifications include degrees from Boston University.