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YOURA CHOI is an experienced architecture design professional with a strong background in the luxury retail sector. Currently serving as the Head of Global Architecture Design at Bottega Veneta, YOURA Choi oversees the creation and development of innovative architectural concepts while ensuring design consistency across global projects. Previous roles include regional leadership positions at Balmain and CÉLINE, where strategic planning and project management of numerous store openings, relocations, and expansions were key responsibilities. With a robust academic foundation in Architecture and Interior Design, YOURA Choi's expertise extends to multidisciplinary team management, feasibility studies, cost control, and collaboration with both internal and external stakeholders. Past contributions include work on notable projects for luxury brands such as Hermès, Versace, and Tod's, highlighting a comprehensive skill set in retail design and project execution.