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Pauline Genard is a seasoned marketing professional specializing in digital traffic acquisition and audience retention. Currently serving as Responsable Acquisition at Boticinal since May 2023, Pauline develops targeted online traffic acquisition strategies and oversees site visibility and performance analysis. Previous experience includes roles as Traffic Manager at iad Group, where Pauline focused on lead generation and optimizing marketing channels, and as Chef de projet développement marketing digital at AFM-Téléthon, managing various online campaigns. Earlier positions included Chef de marché at La Banque Postale, where Pauline defined marketing policies for the senior segment, and Chef de produit CRM/Rétention Client at La Poste TELECOM, focused on client behavior analytics and campaign automation. Pauline holds a Master’s degree in Marketing from Ascencia Business School and has a solid educational background in management and economics from Université Évry Paris-Saclay.