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Driven by new concepts; obsessed with technical details; Eric has thrived on crafting impactful nutraceutical products for over 10 years, and is the creator & formulator of Palm Fruitâ„¢. He plans to revolutionize the vitamin terminology used on the Nutrition Facts panel in the next 30 years. He drinks dark cocoa as a creative stimulant, sour beer as a social stimulant, and valerian as a relaxant.