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Mark Mueller, a life-long student of botany, is the founder of the Company and serves in his current capacity as Chief Technology Officer (CTO) and Board Member.

With a Master’s of Science Degree in Water Resource Management from the University of Wisconsin, Mark gained extensive experience in rural business innovation and technology programs, working for the University of Minnesota-Duluth Center for Economic Development, the Northwest Regional Planning Commission (NWRPC) and the Wisconsin Business Innovation Corporation (WBIC). As executive director of NWRPC and most recently as a consultant to that organization, he has been involved in strategic direction, development of a regional network of business enterprise centers and the formulation of equity financing fund.

Mueller used his entrepreneurial spirit to found Botanic Innovations, LLC. He transitioned the company to developing plant oils and seed powders with a focus on nutritional, personal care, and specialty markets.

Today, its bulk ingredient products are made with the firm’s proprietary NatureFRESH Cold Press technology and protected by three approved patents – where Mueller is a co-author – for claims on use of cold pressed botanical seed oils.