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Conor McMahon is an accomplished Creative Director with extensive experience in the craft beverage industry, currently leading creative initiatives at The Boston Beer Company since June 2022. Previously, at Sierra Nevada Brewing Co. from November 2016 to June 2022, McMahon served as Advertising & Creative Manager, where significant achievements included launching Fantastic Haze Imperial IPA and Hazy Little Thing IPA, both of which garnered industry accolades and substantial sales. Prior to this, McMahon held various creative roles at The Integer Group, overseeing integrated marketing campaigns for brands such as Blue Moon Brewing Company and contributing to notable projects for Kellogg's and MillerCoors. McMahon's educational background includes a Bachelor of Applied Science in Communication Design and Commercial and Advertising Art from Southern Illinois University.