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Eddy Keek is an accomplished professional with extensive experience in sales effectiveness and business management, currently serving as the Global Agile Business Owner and PO Lead at Bose Corporation since June 2015. In this role, Eddy is responsible for establishing a customer-centric organization and enhancing sales execution within the CE Reseller channel. Prior to this, Eddy held various managerial positions at Sony Europe, including Manager Sales Strategy, where responsibilities included designing and implementing standardized sales processes, and Business Project Manager and Change Manager, focusing on organizational transition. Eddy's early career involved roles at Sony Benelux and Sony Nederland, emphasizing business process management and team leadership. Eddy's educational background includes certifications in Scrum Product Ownership and a Bachelor's degree in Commercial Economics from Amsterdam University of Applied Sciences.