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Charlotte Smerup is a seasoned digital counselling consultant at Børns Vilkår since May 2011, where responsibilities include project management and the development of AI-based counselling tools and operational platforms for youth counselling. Prior experience includes roles as an online gaming web producer at Sulake, overseeing community management and commercial partnerships, as well as similar positions at Scandinavia Online, focusing on online community engagement and monetization strategies. Charlotte began their career in media as an editor and distribution manager at Advice Social Media. Educational qualifications include a teaching degree from Aalborg Lærerseminarium, along with various courses in solution-focused therapy and consulting.