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Adam Woodhouse currently serves as the Head of Digital Analytics at Boots UK, a position held since September 2022. Prior to this role, Adam Woodhouse amassed extensive experience at Currys plc from June 2007 to September 2022, progressing through various positions including Senior Ecommerce Insight Manager and Level 7 AI Apprentice. Key achievements include the management of analytics teams focused on delivering tactical insights and implementing digital data solutions for enhanced customer experience and business performance. Adam Woodhouse has a strong background in data science principles, programming for AI, machine learning, and ecommerce analytics, complemented by an academic focus on creating scalable analytical solutions in cloud environments.