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Emma Jarvis serves as the Digital Optimisation Lead at Boots Hearingcare since September 2022, focusing on enhancing digital performance and customer satisfaction across various channels. Prior to this role, Emma accumulated extensive experience at Pendragon PLC from April 2008 to September 2022, holding multiple positions including Digital Marketing Leader for Earned Media, where responsibilities included managing off-site content and visibility strategies; and Car Store Digital Marketing Leader, overseeing website development and online campaign management. Emma also contributed to brand communications through paid media efforts and worked in various marketing support roles, gaining foundational skills in administration and customer service. Emma holds an NVQ in Business Administration and Management from New College Nottingham.