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Alex Mitchell has been working in the technology industry since 2010. In 2010, they co-founded Phrase Media, LLC, an underground music discovery platform. Alex built the product, raised seed capital, and recruited a team. Alex also executed a viral campaign which resulted in 200,000 hits in the first six days. In 2011, they worked as a consultant and as Head of Product at Testing Mom. In 2014, they co-founded and directed the rapid growth of Audiokite Research, the leading market research platform for music creators powered by crowdsourcing. Alex led product development and marketing efforts, raised funding, recruited experienced team and advisors, and attracted major music and media clients. In 2016, they became Product Manager and Head of Audiokite at ReverbNation. Finally, in 2018, they founded and became CEO of Boomy Corporation.

Alex Mitchell completed a Bachelor of Arts in Media and Music from Fordham University between 2008 and 2012. In 2011, they attended The Juilliard School for Scoring to Picture. In 2018, they completed the Startup School, Advisor Track at Y Combinator.