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Lily W. is a digital content professional with extensive experience in content design, management, and optimization across several organizations. Currently serving as a Digital Content Designer at BookTrust since January 2020, Lily has introduced digital content design principles and led analytics efforts to enhance user experience. Previously, Lily held positions such as Digital Communications Officer at Bowel Cancer UK, where management of digital presence and performance evaluation were key responsibilities, and Digital Content Assistant at Lumos. Earlier roles also included Bibliographic Coordinator at Penguin Random House and Digital Project Assistant at Debenhams, among others. Lily holds a Bachelor's degree in English Literature and Film Studies from the University of Sussex.