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The leadership team at Bookelicious has a history of working in corporate marketing and sales for companies such as Scholastic Book Fairs, Barnes & Noble, and Lifetouch. They also have experience in fields such as game design, art direction, and Illustration & design. In addition, the team has a strong educational background, with degrees from institutions such as SUNY New Paltz, Harvard Graduate School of Education, University of Delaware, and University of Buenos Aires.