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Joshua has over 25 years experience building tech companies. Helped create Fandango.com (Cinemark) in 1999. Joshua led the online marketing team for AT&T, and later led the product design team for Hotels.com(Expedia). He co-founded an ebook publishing startup which sold in 2015 to private Equity. Following he worked to develop an online LMS with a best-selling author and psychologist. He founded Book.io in 2020 to pioneer the Web3 revoloution into publishing and digital books which has now extended to also include Stuff.io with a focus on music, video, and other media formats.