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Michael La Brier is currently the Director at Bonsai. Prior to this, they were the Sales/Brand Specialist at Bonsai App from May 2017 to September 2018. Michael was recognized as a top performer at Bonsai App, producing a 20% conversion rate. Michael led in using a/b testing to learn and strategize which email template would increase lead generation, resulting in an 18% increase. Michael also assisted in curating, scheduling, and posting on various social channels such as Facebook, Instagram, and Twitter. As a result of their efforts, they helped increase social media presence across all platforms and took Instagram from 250 followers to 1500 within 90 days.

Before joining Bonsai App, Michael was the Trade & Market Development Coordinator at The Supreme Cannabis Company, Inc. from March 2020 to September 2020. In this role, they were responsible for executing the company's marketing initiatives and campaigns. Michael also created and managed content for the company's website and social media channels.

Michael began their career as a Marketing Intern at Supreme Pharmaceuticals Inc. FIRE - TSX.V from June 2016 to October 2016. In this role, they assisted with the planning and execution of marketing campaigns and events. Michael also created and designed marketing materials such as flyers and posters.

Michael La Brier has a Bachelor’s Degree in Marketing from Newcastle University. Michael also has a High School diploma from St. Andrew's College.