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Kevin Perla is a seasoned professional in digital marketing and strategy, currently serving as LATAM Senior Strategist at Boncom since August 2024. Previously, Kevin held the position of Senior Digital Marketing Lead at McKinsey & Company, where responsibilities included monitoring digital marketing campaign performance and managing the Google paid media budget. Experience at The Coca-Cola Company as LATAM Scrum Master and Marketing PMO Manager involved supporting marketing directors across major global brands. A background as Digital Marketing Strategist at Accenture featured leading a team for Microsoft’s Go-To-Market services, complemented by roles in higher education as a Digital Marketing Professor at Universidad Latina de Costa Rica. Kevin's early career included positions in marketing coordination and assistance, along with leadership in various capacities. Kevin holds multiple degrees in Business Administration, Marketing, and User Experience, showcasing a solid academic foundation to support extensive professional achievements.