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Geert-Jan Zandbergen is a seasoned professional with extensive experience in commercial direction and trade marketing. Currently serving as the Commercieel Directeur Benelux at Bolletje since April 2010, Zandbergen has held various roles in the company, including Manager Marketing & Trade Marketing and Manager Trade Marketing & Sales Support. Prior experience includes positions at Aldipress as Trade Marketing Manager and at Unilever, where roles ranged from Category Account Manager to Category Manager across different product lines. Zandbergen began the career as a Trade Marketeer at Bestfoods. Educational qualifications include a Bachelor's degree in Bedrijfskunde from the University of Groningen and a Bachelor of Business Administration from Stockholm University, complemented by additional studies at a college.