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Katia Unlu (Muratova) has a strong background in the field of finance, strategy, and marketing. With experience working at companies like Boll & Branch, Birchbox, and Macys.com, Katia has held various leadership roles such as Chief Commercial Officer, VP of Finance & Strategy, and Planner. Katia has played a key role in driving overall customer journey, rebuilding media mix profitably, and executing data-driven strategies to accelerate growth. Katia's expertise lies in overseeing e-commerce, performance marketing, customer insights, and retail, making their a valuable asset in the business world.