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Alex Rotter is a seasoned marketing professional with extensive experience in digital marketing and paid media strategy. Currently serving as a Paid Media Strategist at Bold Orange since April 2021, Alex contributes to enhancing brand performance in acquisition, growth, engagement, and retention. Prior experience includes roles at Thomson Reuters as a Digital Marketer specializing in PPC, as well as freelance digital marketing and graphic design at aR Digital Marketing. Earlier experience includes a graphic design internship at the University of North Dakota, where responsibilities included creating graphics for local television channels and website maintenance. Alex holds a Bachelor of Business Administration in Marketing from the University of North Dakota.