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Wessel Smit is an experienced Product Manager and Business Analyst specializing in Performance Advertising at bol.com, where responsibilities include the development of scalable returns processing applications and managing IT deliverables in the bol.com Returns Center project. Previous roles include Senior Business/Product Analyst positions within Performance Advertising and Return Solutions, as well as a Product Owner role focused on innovation processes. Prior to bol.com, Wessel Smit was a Digital Strategy Consultant at Eraneos, emphasizing digital strategy formulation and agile business architecture. Wessel Smit holds a Master of Science in Business Administration from the University of Amsterdam and a Bachelor of Business Administration in International Management from Hogeschool voor Economische Studies.