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Inge Bovee is a seasoned marketing professional with extensive experience in customer relationship management and digital marketing. Currently serving as the Lead Customer Marketing at bol since January 2024, Inge previously held key roles at Talpa eCommerce from May 2018 to January 2024, including Head of CRM and CRM Channel Lead. Responsibilities included leading a team of CRM marketers, developing global CRM and loyalty strategies, and managing large-scale email and app marketing channels. Inge's career began at METRO/MAKRO Cash and Carry as a Junior Database Marketeer and also includes roles at FrieslandCampina, MAA, and Hampshire Hospitality. Inge holds a Master of Science in Marketing from Vrije Universiteit Amsterdam and a Bachelor of Business Administration from Tio Business School.