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Bert van Dijk is a seasoned professional in the field of product management and online marketing, currently serving as the Group Product Manager for Sponsored Products at bol.com since May 2021. Responsible for setting the vision and strategy within the retail media space, Bert has previously held roles such as Product Manager for the Advertiser Journey at bol.com and owner of Lekker-zeg.com. Bert's extensive experience includes organizing the Friends of Search event, heading PPC at Reprise Digital NL, and serving as a senior consultant and online marketing consultant in prior roles. Bert also contributed to the IAB's Taskforce Search and began a career in marketing with a junior role at Gjald, complemented by part-time sales experience at BelCompany. Bert holds a Bachelor of Business Administration with a focus on Commerciële Economie from Hanze University.