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Erin Arifin serves as the Chief Marketing Officer at Boga Group since July 2021, leading marketing efforts for several restaurant brands and driving significant growth in the cloud kitchen segment. Prior to this role, Erin held various marketing leadership positions, including Head of Marketing at PT Swalayan Sukses Abadi, Marketing Head at Guardian Indonesia, and Senior Marketing Manager at Mahadya, where contributions to brand development and digital transformation were key. Earlier career experiences encompass roles at major retailers such as Carrefour and Makro Indonesia, focusing on marketing communications and promotional strategies. Erin holds a Bachelor’s degree in Architecture from Universitas Katolik Parahyangan.