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Aaron Giroux is a seasoned executive with extensive experience in digital health and financial services. As the Chief Executive Officer of LifeRoc Capital, LLC since August 2017, Aaron operates at the intersection of digital health and fintech, providing innovative life insurance and life settlement strategies. Aaron also serves as Chairman of Bodymatter, a digital sleep health company focused on personalized health solutions. Previously, Aaron was Vice President at IMS Associates Financial & Insurance Services, where responsibilities included sales, operations, and technology development, and served as Chief Executive Officer of IMS Settlements, LLC, establishing a successful brokerage in life settlement markets. Aaron began a career in the private equity sector as an Analyst at Harvey & Company LLC. Aaron holds a Bachelor of Business Administration in Finance from the University of San Diego.