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Yordan Roynev has a diverse background in marketing and business development roles, ranging from internships at companies like Mitsubishi Motors and TomTom to their current position as a Category Analyst at Body&Fit. With a Bachelor's degree in International Business and Management from Rotterdam University of Applied Sciences, Yordan has also conducted research on public support evaluation techniques for Bulgaria's COVID-19 relief package while working as a Thesis Student at Kenniscentrum Business Innovation.