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Patricio Watson Sworn serves as the Exports Director at Bodega Norton, starting in October 2024, where responsibilities include leading international sales strategy and global expansion of premium Argentine wines. As a Co-Founder of Lhotse Strategy Business Consultants since October 2009, Patricio offers strategy and business consulting services. Previously, Patricio held various leadership roles at Grupo Peñaflor from November 2003 to October 2024, including Commercial Operations Strategy Senior Manager for Spirits and Beer, and Market Intelligence & Trade Development Exports Senior Manager for Wine. Additional experience includes a Board Member position at NGO INICIA, focusing on promoting entrepreneurship in Argentina since December 2004, and earlier roles in corporate products marketing and project leadership at PRIMA and Grupo Clarín, respectively. Patricio holds an MBA and a BA in Business Administration from Universidad Torcuato Di Tella, along with additional education from Code in Place and Macquarie University.