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With over 30 years of experience in the AV industry paired with a true love for live performance and the technology that can bring that concert experience home, Jim Guido is a force to be reckoned with in terms of knowledge of his craft and unrivaled passion for excellence. Jim started out in the 80’s working at Sound Advice, a quality South Florida audio/video retailer. Jim then worked with two more Hi-Fi audio stores, Sound Components and Audio Center. He then was a partner in a retail store in Boca Raton called Better Sound.

After a decade and a half selling and managing AV stores, Jim slowed his pace for a while and spent the first decade of the 21st Century taking time with his growing children and building an online presence for his wife’s sales and marketing company, Southeast Marketing. As his sons grew up it was time for Jim to return to the industry he loves. After starting and running a value-added distribution company called Benchmark Support Services, Jim took his talents to RoseWater Energy as the VP of Sales for America.