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Elina Cerell is the founder of iluut, a contemporary women's clothing brand known for its sustainable design and production in Europe, which has been featured on VOGUE Talents. Additionally, Elina serves as the client service lead at Bob the Robot, a position held since March 2014, following a role as project manager at the same company from 2012 to 2014. Elina holds a Bachelor of Applied Science in Business from Haaga-Helia University of Applied Sciences, completed in 2011.