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Roca Novo has a diverse work experience in various industries. They started their career as a Telecommunications Analyst at Bank of America in 1984, where they streamlined telecom processes and coordinated logistics. From 1984 to 2012, Roca Novo worked as a Major Accounts Marketing & Media Consultant at AT&T Advertising Solutions, managing and developing advertising-marketing sales strategies. At YP as a YP Consultant/Contractor in 2012, they played a significant role in transitioning the business and training employees. From 2013 to 2018, Roca Novo worked at YP ADVERTISING (formerly AT&T Advertising Solutions) as an Advertising & Marketing Performance Manager, before joining Boats Group in 2018 as a Sr. Account Manager Key Accounts.

Roca Novo attended Miami Coral Park Sr. High from 1976 to 1979, where they obtained their High School Diploma in the field of General Education. Following this, they enrolled at Miami Dade College in 1979 and completed their studies in Health and Physical Education/Fitness in 1984.