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Siya Wadhawan is an experienced marketing professional currently serving as Head of Product Marketing at boAt Lifestyle since January 2021, where responsibilities include leading product marketing and partnerships for the Audio & Wearable category. Prior roles at boAt included Senior Brand Manager and Brand Manager, focusing on marketing strategy and brand building initiatives. Previous experience includes serving as Assistant Brand Manager at Bajaj Electricals Ltd, managing advertising and digital activations for the Kitchen Category, and conducting market research as a Project Intern with Swades Foundation. Additional internships include creating go-to-market strategies at Amul and conducting research projects with Third Eye Integrated Services and Quintessentially. Siya holds a postgraduate degree in Strategic Marketing and Communications from MICA and a bachelor's degree in Human Resources Management and Finance from Symbiosis Centre for Management Studies.