ÂÜÀòÂÒÂ×

Mehroze Soni is an accomplished Category Manager at boAt Lifestyle, overseeing the ROMA & CA categories with a focus on P&L management, sales, product initiation, development, and market development. Previous experience includes significant roles at Xiaomi India, where Mehroze enhanced revenue through effective stakeholder management and led successful campaigns that resulted in 8x growth in Exchange Adoption. Additional roles encompass category management and market analysis, as well as internal controls and audit contributions. Mehroze also actively participated in the placement committee at the Indian Institute of Management Amritsar, supporting recruitment efforts, and held various internships, including a management position in event organization and a research associate role at FICCI. Educational background includes an MBA from the Indian Institute of Management Amritsar and a BCom in Economics from Panjab University, Chandigarh.