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Debbie Soh is an accomplished professional in the fields of brand management, communications, and events, currently serving as Vice President at BNP Paribas Wealth Management since November 2017, focusing on South East Asia. Prior to this role, Debbie held multiple positions at Citi from 2005 to 2017, progressing through various Assistant Vice President roles within Retail Banking and Marketing, where responsibilities included segments strategy, partnerships, and branch expansion. Early career experience includes serving as Associate Account Director at Young & Rubicam and Account Manager at TBWA Singapore, with key accounts such as Citibank and Nike. Debbie holds a Bachelor of Commerce degree in Marketing from Curtin University.