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Alécia Bauberot-Zapolskaya is an experienced professional in customer and partner experience, currently serving as the Customer & Partner Experience Leader at BNP Paribas Personal Finance since September 2018. Responsibilities include transforming omni-channel journeys to enhance experiences and increase company value, alongside optimizing end-to-end customer and partner journeys through insights studies and continuous improvements. Previously, Bauberot-Zapolskaya held the position of Digital Project Manager at BNP Paribas, focusing on the digitalization of customer onboarding processes across 19 countries. Prior roles include Head of Social Media Engagement at BNP Paribas, Digital Manager at Samsung, and Digital Account Manager at MediaGong, with a solid educational background from ESCP Business School and Université Paris-Sorbonne in Marketing, Communication, and International Trade.