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In 1998 Carine Lauru joined BNP Paribas and has pursued her entire career to date at the Group. Starting in the French Retail Banking network where she held both marketing and wealth management positions, Carine moved in 2002 to the Group Communications Department, where she became Head of the Group’s Press Service.

She was appointed Head of Group Internal Communications in 2007 and Head of Group Internal & External Information in 2009. She subsequently established in 2014 the Media Relations and Content Management department, where she developed a Social Media strategy and gave new impetus to the Group’s institutional communications.