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John Glett

Chief Sales Officer (cso) / Chief Marketing Officer (cmo) at BMC

John Glett has extensive work experience in the sports and bicycle industry. John is currently the Chief Sales Officer (CSO) at BMC Switzerland since January 2021. Prior to that, they held the position of Chief Marketing and Business Development Officer from April 2015 to December 2020. Before joining BMC Switzerland, they worked at Specialized Bicycle Components as the Market Leader for Germanic Markets from September 2011 to March 2015. John was responsible for sales, marketing, and retail services in the German-speaking markets. From 2009 to 2011, they served as the Outside Sales Manager DACH (Germany, Austria, Switzerland) at Trek Bicycle Corporation, leading the sales team and successfully introducing new product categories. Their earlier experience includes roles such as General Manager at Outlet Sports-Adventure-Lifestyle, Deputy General Manager/Manager at Regisol AG, and Product Manager at Synton AG. John Glett started their career as the Managing Director Switzerland/Austria at Dalbotex Ltd. and later worked as the Manager Sales and Marketing at Dalbotex AG. John also had a role as a Sales Representative/Sales Coordinator at Bike & Sport AG.

John Glett completed a berufsbegleitende Marketing und Management Ausbildung at Universität St. Gallen / IMH Institut für Marketing und Handel from 2001 to 2002. Prior to that, they attended Handelsmittelschule HMS / Wirtschaftsgymnasium Biel (Schweiz) from 1991 to 1994, but did not obtain a degree in a specific field of study.

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