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Lotje Bierkens

Brand Experience Marketeer at BMC

Lotje Bierkens is a brand experience marketeer at BMC since March 2024, focusing on brand management, positioning, and employer branding strategies and campaigns. Prior to this role, Lotje served as a senior e-commerce and marketing specialist at Randstad Groep Nederland from February 2020 to April 2024, where responsibilities included coordinating marketing activities and leading user experience research. Lotje gained extensive experience at Tempo-Team in various account specialist roles, providing strategic HR support and optimizing processes for national accounts. In earlier positions, Lotje contributed to event promotion at Il Magistrale Cycling Coffee. Lotje holds a Bachelor's degree in International Management from LOI and an Hbo degree in Marketing Communication and Branding from NCOI Opleidingen.

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