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Seth Penland is the founder and CEO of Bluewave, a technology company that specializes in software development and data analytics. Prior to Bluewave, Seth was an investment banker with B. Riley & Co. and J.P. Morgan, where they advised middle-market companies on strategic advisory and capital raising activities. Seth also held positions at Merrill Lynch, Bank of America, and Wells Fargo Bank.

Seth Penland has a Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business in the field of finance, accounting and entrepreneurship. Seth also has a Bachelor of Science (B.S.) in applied economics from University of San Francisco. In addition, they are certified from FINRA in Series 79 - Investment Banking Representative Examination.

Some direct reports include Wayne Dietrich - Chief Operations Officer, Lisa Guillaume - Chief Marketing Officer, and Kevin Burke - Chief Financial Officer.