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Jennifer Semley Robert is an accomplished marketing professional with extensive experience in building and managing brands in the beverage industry. Currently serving as Marketing Director at BlueTriton Brands since December 2021, Jennifer oversees Canada’s leading water brand, Pure Life, while also driving growth for Splash Blast through innovation. Previously, as a Marketing Consultant, Jennifer launched AC+ION Alkaline Water in Canada, creating a comprehensive marketing strategy for the emerging category. Jennifer’s prior roles at Nestlé Waters included Sr Marketing Manager for Italian Brands, where significant growth was achieved among younger consumers, and foundational work on the experiential Perrier Greenhouse campaign. Early career experiences at Bacardi involved managing key brand portfolios and executing successful marketing strategies. Jennifer founded JSR Marketing Consulting to help clients solve complex marketing challenges, and the career began at Maple Leaf Foods through a leadership development program. Jennifer holds an HBA degree from Ivey Business School at Western University.