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Jakub Urban is a Web Analytics Expert at Bluerank since October 2022, with prior experience as a Web Analyst at Conrad Electronic Group from October 2012 to September 2022. During the tenure at Conrad Electronic Group, Jakub Urban focused on database marketing utilizing RFM modeling, performance marketing strategy analysis with a data-driven approach, and comprehensive budget management for marketing efforts. Responsibilities included developing high-budget SEM campaign strategies, liaising with marketing partners, and conducting ad-hoc analyses related to marketing campaigns and customer behavior. Earlier experience includes a role as an Online Advertising Specialist at Domzdrowia pl SA from October 2010 to December 2012, overseeing SEO and SEM strategies alongside analytics. Proficient in tools such as MS Excel, GA 360, Google Data Studio, and more.