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Ben L. is an accomplished executive with extensive experience in customer loyalty and organizational strategy, currently serving as SVP Customer Loyalty and President of Flying Blue at Air France-KLM since October 2018. Ben orchestrated the development of strategies that significantly enhanced customer retention and revenue within the airline loyalty program. Prior roles include Deputy SVP of Customer Loyalty at Air France-KLM, where Ben provided strategic support to the CEO and managed key operational projects. Ben's career also includes various leadership positions at Air Canada, where Ben contributed to global connection product initiatives and business optimization. Additionally, Ben serves on the Advisory Board of Global Loyalty Organisation and as a Board Member at BlueLink Group. Educational qualifications include a Bachelor of Commerce (Honours) in Marketing and International Business from Queen's University and a Masters Grande Ecole in Marketing and International Business from NEOMA Business School.