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Isabelle Hong is a seasoned executive with extensive expertise in finance and strategic advisory roles within the technology and beverage industries. Currently serving as a Strategic Advisor at BlueCart since June 2019, Isabelle previously held the position of President & CEO at BinWise, where Isabelle led the development of a prominent beverage management platform for the restaurant sector. Prior experience includes various CFO roles at technology start-ups, where responsibilities encompassed strategy alignment, fundraising, and M&A activities. Isabelle's notable achievements include managing financial operations at GNI, which focused on cloud services, and significant contributions to early-stage start-ups. Isabelle holds a Bachelor of Commerce degree in Finance from the University of Calgary.