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Alex Haddon currently serves as the Country Manager UK at Bluebird, a recruitment agency comprised entirely of former SaaS professionals, since January 2025. Previous roles include Regional Sales Director APAC at DataSnipper, where Haddon led sales teams across multiple regions, and various sales positions at Keycafe and Booking.com, excelling in customer satisfaction and new business development. As a business owner, Haddon established and managed equestrian-focused brands including Imperial Colt and The Tack Rack from 2018 to 2023. Haddon is pursuing a Bachelor of Business Administration at IU International University of Applied Sciences and holds multiple diplomas, including in Animal Physiotherapy.