Rachel Sevcik is an experienced Account Director at Blue State, focusing on digital media strategies for nonprofit organizations since August 2021. Rachel oversees website optimization, email/SMS, user experience testing, content strategy, search engine optimization, and analytics while adeptly translating client challenges into actionable solutions. Prior roles include Project Manager for a global humanitarian organization at Blue State, Integrated Producer and Associate Integrated Producer at Area 23, and various internships in account management and digital marketing, including at Saatchi & Saatchi Wellness and Metal+Petal. Rachel holds a degree in Advertising from the Grady College of Journalism and Mass Communication at the University of Georgia.