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Franco Santoli is a seasoned Technology Director with extensive experience in IT management across various sectors. Currently serving at Blue Star Group since October 2010, Franco leads IT systems and services across multiple countries in Latin America, focusing on international expansion projects and digital transformation initiatives such as a global e-commerce platform and SAP Emarsys Customer Engagement implementation. Prior to this, Franco held key IT leadership roles at Grupo Arcor and C&A Argentina, overseeing technology departments and ensuring robust IT infrastructure and support. Franco's academic credentials include an Industrial Engineering degree from the University of Buenos Aires and additional studies in Economics and Finance.